George stepped down at the end of 2010 after 18 years as the executive director of the Sportsman’s Alliance of Maine to write full time. He writes a weekly editorial page column in the Kennebec Journal and Waterville Morning Sentinel, a weekly travel column in those same newspapers (with his wife Linda), monthly columns in The Maine Sportsman magazine, two outdoor news blogs (one on his website, georgesmithmaine.com, and one on the website of the Bangor Daily News), and special columns for many publications and newsletters.
Islandport Press published a book of George's favorite columns, "A Life Lived Outdoors" in 2014. In the spring of 2016, Islandport Press will publish a Maine travel book by George and Linda, and Down East Books will publish a book about Maine sporting camps by George. In 2014 George won an award for the state's best sports blog, from the Maine Press Association.